Client
SmosiServices
Brand Development including identity, e-commerce website Collateral DesignMore Than a Brand—A True Connection to Lifestyle
Smosi is a portmanteau combination of Smoking made Simple.
Our one-hitter dugout products and smoking accessories provide just what you need without unnecessary bells, whistles, batteries, and separate tools.
All In One Solution
A Visual Identity Rooted in Simplicity, Clarity, and Connection
The visual approach for Smosi reflects the brand’s core values of simplicity, inclusivity, and innovation. Designed to resonate with a diverse audience, Smosi’s identity is welcoming and relaxed, appealing to people of all ages, races, and genders. The brand’s design philosophy embraces a neutral, approachable aesthetic that sets it apart in a crowded and visually loud industry.
At the heart of Smosi's logo is "Kenny," the brand’s iconic character. Kenny embodies the Smosi mindset—smoking made simple, free of distractions or conflict, offering personal peace and harmony. His fun and friendly design creates a relatable connection, inviting people to engage with the brand on a personal level. Whether seen on a product, in hand, or tucked away in a pocket, Kenny evokes a happy, feel-good sensation that underscores Smosi’s mission to simplify and elevate everyday moments.
A Calming Presence in a Loud, Chaotic Industry.
The brand’s color palette further emphasizes its approachable and inclusive identity. Featuring a fresh, natural green, clean white, and subtle accents of black, the colors convey a modern, calming aesthetic. This balanced combination avoids the bright, saturated, and cluttered visuals common in the industry, establishing Smosi as a brand defined by simplicity and clarity.
By stepping away from the industry's loud and overwhelming designs, Smosi’s visual identity creates a calm, understated presence that invites connection rather than demands attention. This thoughtful and neutral design communicates ease and accessibility, making Smosi a brand that effortlessly integrates into any lifestyle.
Where Simplicity Meets Invention
Smosi is all about making life easier by offering All-in-One Solutions. Designing innovative products, that are easy to use, conveniently discreet, and perfect for your everyday carry. Allows you to enjoy better flavor and a smoother smoking experience “A Fresh Hit Every Time“. Smosi offers everything you need to elevate your sessions and make them more enjoyable.
In under two years, Smosi's e-commerce sales increased by 3X by optimizing its digital experience.
From intuitive UX and custom UI design to responsive layouts and targeted SEO strategies, I enhanced navigation, visibility, and brand consistency across all platforms—leading to faster growth and increased profits.